Google Penguin has caused several dents in the lives of SEO users and
internet marketing teams. From 2012, Penguin initiated penalties for anchor
texts, artificial back links profiles, disown files and link based pruning.
These are now dubbed as SEO lexicon, but 5 years ago they were unknown to many.
Many became aware of the
Penguin, and many took radical and swift steps against it. The analytics these
days are still shocking.
So if you are a SEO nerd
looking to dig deep, then keep reading.
Penguin is real time
During
the famous SMX East, Google and Gary Illyes said the company would unveil its
new update for Penguin. Many had been excepting this announcement. However it’s
November and still not update on it. But Google is not sitting back; it is now
making significant changes to its algorithm. The next Penguin 3.0 will be real
time, and hence it’s significant.
There will be no escape
Once Google
gives your site a penalty via the Penguin algorithm, you will not be able to
make a comeback before the next update (which is done once a year). Updates
have been few; and the last two of them were a year apart. So if you get caught
you are in for some monumental trouble.
No wait list
Along
with real time work, the penguin will be able to easily thrown in a penalty to
a website. The old process (giving manual option and disowning files) are still
true. But now the algorithm would give extra response to admins who take out
their problem. Digital Marketing Services in Kolkata can help and give aid to
the admins in this matter.
You can’t find
The
company will also be able to asses up penalties faster against rouge sties.
Instant answer can either be good or bad for you depending on your website’s
seo, which can be set by your SEO Services company. So be
sure about it, as penguin won’t leave you.
A change in principles for
various different google upgrades?
Well, maybe this change can prompt a precedent
change in various other algorithms of google.
For
example Panda—as it can assess contents, a lot. Panda updates are however more
frequent than the Penguin ones. However, this is happening because of
improvement of content quality maybe. But, with Panda and instant checks, even
your content will be assessed quickly.
The final word
It does
not matter what updates Google brings to the game, it will still look to
provide users with top quality search results. But to discourage falsification,
Google has introduced real time penalties.
If you are hard done by Penguin, then you can easily
do link pruning. It means cataloging every link to your site’s back link
profile and check its quality and soliciting with various other websites to
take out the bad links. Giving disowned files to Google is vital, if there is
manual penalty.
The rate and the speed
at which penalties were given in the past were actually quite slow. Google has
buckled up a bit now, for the benefit of the users.
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