How to Be Careful for Link Building Strategies in SEO Services?

Even if you are not an expert in SEO Services in India, you may have heard about the involvement of link building strategies and how it contributes in seo services.  Well, it does not mean links carry the same value for each SEO campaign or the strategies. As the ranking algorithm develops, do follow the link building strategies carefully.

Find it how:

·        Evolution of link building over time: In the past, link-building strategies do not follow the regulations and there was no development of algorithm to punish link-building offenders. However, with time, things have changed a lot. With each passing year, Google has been coming up with advanced algorithms to give better search experience. Such changes have been introduced to impose penalties for SEO and webmasters for unethical link building. Panda and Penguin update in 2011 and 2012 respectively penalize the website for poor quality content and Spammy link building effort. So SEO India is very careful about this link building strategy.

·        How not to build links:

Before knowing the “must-to-do” fact for SEO link building strategy, know the factors that may put you into trouble:

ü Spammy comment on blogs or forums: In the past, people commented on blogs and forums, only for building links. However, in reality, blogs and forums carry a small amount of link value. Instead, you should provide valuable and useful content to the people from your community. As per a top seo company in Kolkata, do not do any Spammy comment  on blogs or forums

ü Directory submission: Once iconic strategy is a nightmare today for websites. As per the best seo company in India, directories do not give the same link value like before. With the repetitive addition of links to directories, companies are also seen spamming to search engines like Google.  Hence, it is advised to be cautious before using directories.

ü Low-quality guest posting and article submission: Search engines often look down on low-quality content followed by fast delivery of article submission. Google update now devalues the poor quality content that does not satisfy online users. Thus, whether it is a blog post or an article submission, poor quality content can never rank higher on search engines.

ü Paid links: It is highly advised by a Top SEO Company in India, not-to-buy links. This is an old black hat technique and often seen as an immediate sign of trouble.

·        Info-graphic links: Be aware of how links are often copied whilst someone copies infographics. Widgets are also used in the same way and they are not appreciated by anyone.

·        Link building practices that do not harm:

Link building strategy can help in improving your site’s SEO and boost the ranking. On the contrary to unethical link-building strategies, be wary of ethical ways to improve online presence of your brand, increase the number of visitors and thus, boost sales.

ü Content marketing: A top SEO Company India says that earning good links start with quality content that provides more value to prospective clients. On the other hand, poorly written content that was intended for getting links will face penalties too. This is not a one-time effort and you should work in delivering fresh and quality content consistently. You should rather focus in providing valuable information and not gain more links.

ü Produce quality posts: Reach out businesses and their website in your industry and write a high quality blog post on their website’s blog section. It is important to mention the value that your blog posts will bring, before you post.

ü Competitive link building: If you do not know where to submit a guest blog post or forums better for your blog or article posting, look for resources your competitors use to get links for seo services.

ü Interact within a community: Internet is full of social hubs, online communities, which are dedicated to every industry. Voice your expertise through any of these platforms relevant to your business niche. The reason for getting engaged with these platforms is to provide valuable information and not for building links only.

ü Encourage interaction and sharing:  Write quality content that is worthy to be read and can be shared on social media platforms. Share your content on company’s social media channels. Next to that, get creative, and re purpose contents into different formats, like videos, presentations etc. are very effective for seo strategies. Your focus should be on relationship building and offering valuable information to customers.

ü Broken link building: An effective link building makes a lot of sense by fixing broken links on your site and other sites, from where you want links. Firstly, look for the broken links on pages that interest you and pages that no longer exist amongst them. Next to this, reach out to the website owner and suggest them a new page that could provide value to their audience.

If you have not done any link building strategies yet or are still stuck in the link building tactics of long-gone period, you are missing a lot of potential search engine power. A SEO services company knows how much time and consistency link building takes. It is all about providing quality information instead of maintaining the quantity.

Top SEO Company in India plays a vital role for your business

All people know that a website is very essential to get information of several things. Now a days, when you need any information, you must search the web page to gather the information. So, it is a useful media where you can smoothly communicate with any company. People like to do the online shopping. So, if you want to sell any products or services through online, you have to reach on the first page of Google. But it is not so easy to come first of Google page. So it is advisable to take a help of a top seo company in India.

The importance of web site:

Website in very important medium for business promotion. You have to keep in touch with all people and customers online. If you want to get more business, you have to make a consummate website & to take help of affordable seo services India. It helps a lot of people will able to see your business product, product quality and even he or she can see your customers’ feedback. If your present customers make good comments about your products, customer service and product guaranty period, the other people who are visiting your website, will be interested to purchase your company product or your service. If you are out of your office then also you are selling your products and services 24X7.

SEO functions:

I think that you are aware about the launching of same products daily basis. So, you understand that how difficult it is to stay within this competitive market. Search Engine optimization or seo services help you to overcome from all those kinds of traffic. It will improve your business sale.

The best seo services will help you to bring your business product in front of all people. If you are visible on Google or any others search engines, people will catch your product and company very soon. So, they get you on the first page of Google, they would feel interest about your company and products. 

There are different kinds of SEO services in the market. Let’s discuss about the several kinds of SEO.

Several SEO process:

You can get freelancer SEO person who is providing the service according to his own way. He or she does not have any company. Another option is SEO organizations. They have a SEO team to serve all sorts of digital marketing services. Even you can recruit a SEO team for your business at your office. If your business is so big and if it has been increasing day by day, you need a professional SEO team. They will attain the office regular basis and help you to reach at the top. Even you will get more and more customers.

If you recruit any Freelancer SEO person, you might not be so benefited.

Why? I am telling it to you. Look, if the person becomes sick or not able to work for a day or few days, you cannot do anything. Even that SEO person cannot able to discuss with other to get the best result. To get a perfect and top result, you need to contact a top seo company. They have a lot of employees, if one is off today, others can perform well. So, you do not need to wait for anyone.

Another point is that if you develop a SEO team at your office, it will be better for you. You can do it when your business will growup and increase in the world basis.

You have to modify your SEO ranking?

In your business, you cannot get better result until you will recruit a professional team of seo India. Business has several strategies to improve and develop. SEO is also a best strategy to develop your business. If you want to increase the sale of your product or service, you must think about the SEO system which will help you to come on the Google’s first page. Once it comes on the first page, your product’s selling will be increased quickly. You will start to get more profit and SEO will help you to increase your business reputation.

Importance of Content in SEO process:

A unique anf fresh content can draw the attention of the people. Your content should be attractive, concrete and perfect. I mean to say that within the content you will put all the details of your company. The details means product details, customer service, product cost and how the people will contact with your employees etc.  So, key words of any content are a vital part because people search anything on the Google with keywords. They choose the keywords according to their needs. So, at first you have to understand the customers’ demand and needs.

According to that you should write the contents and you should put the extreme demand able keywords. Remember a top professional company can provide you the best search result. You can contact SEO Company in India to get better result. You can modify your business through the questions to ask your seo agency about the development of your business.

7 Things about SEOIndia that Business Owners Fear...!

Digital Marketing is still an alien concept for many business owners and amongst many of its aspects, SEO is one of the most important one that needs special mention. That is why, misconceptions regarding SEO are obvious and many in number. But, upon careful reading, you will understand that SEO is not that difficult a concept; rather it is very important as recommended by SEO India that you incorporate seo services into your marketing strategy.

Here is a list of the misconceptions that business owners must get rid of.

1.     SEO is complicated:

As per a reputed SEO Company in India, SEO is not a kindergarten syllabi; but it is neither rocket science. And in a constantly evolving digital marketing scenario, it can be difficult to cope with. They are changing their strategies, methods and rules with every passing week. So, the best way to learn about SEO is to stay updated, read about them in the millions of blogs and articles that are being posted every day.

There are blogs on a number of SEO strategy niches. These include –

·        Latest news on Search Engines and their updates

·        Digital Marketing

·        Conversion Rate Marketing

·        Special tips on SEO by expert professionals.

Embracing SEO will only yield positive outputs and it is one of the most important business decisions that you must take.

2.     SEO is a Scam:

It can’t be denied that there are digital marketing scammers, who prey on those business owners, who do not have much idea of what SEO is. Hence, business owners, who are looking for SEO experts and digital marketers, must avoid those SEO companies in India that offer guaranteed services.

This is because, the SEO algorithms keep changing frequently and excelling them shortly is something next to impossible. Hence, guarantees are red flags to stay away from. Though affordable seo services is not too expensive a process, it is neither cheap. When you plan your SEO strategies and campaigns, be aware of the links that might make you greedy.

On the contrary, educate yourself with the blogs, webinars or hangout sessions that are absolutely free and help you with understanding SEO strategies.

3.     SEO Specialists will Destroy my Business:

Wrong SEO decisions can spoil your business website rankings on the search engine. However, this is a rare scenario, which is possible only in case the business owner stays blind to the results of the SEO strategies.

Hence, it is always a good idea to take small steps, before taking huge leaps. It is only after building a good relationship with the top SEO agency that you should start taking huge SEO decisions.

4.     SEO is Very Expensive:

The best part of SEO services is that you start from stepping small and then move on to taking huge steps.

An example from One Thing Marketing can be referred to here.

Suppose you start with an investment of $1000 in your SEO strategy. Your digital marketing agency or team comes up with keywords that can fetch about 35,000 searches a month. With a rank on the first page, the average CTR or click-through rate would be 2%. With this CTR, if about 5% visitors are converted into customers, it would yield a $100 sale.

This means that the ROI is 250%.

On the contrary, the traditional marketing expenses can be $3,000 to $25,000. This is way higher than SEO expenses and also, the ROI is difficult to track.

5.     It will be Difficult to Quantify Spending:

This is yet another extremely common misconception regarding SEO. When you use the different SEO tools to generate leads as well as for landing pages, it actually brings a great deal of quantifiable traffic. The keywords, clicks, traffic sources as well as the impressions can be tracked in details, no matter how big or small the business website SEO project is. As you hire a SEO company in Kolkata for this task, you will find that they will guide you regarding the detailed track records that the Dashboard of Google Analytics will offer you. A comprehensive snapshot of this record can be accessed from Google.

These engagement metrics and demographic information can help you with your future optimization strategies.

6.     It is Wastage of Money to Create Content:

It must be mentioned here that content and SEO are inseparable and two sides of a single coin. Drawing traffic to you website is only one aspect of the SEO strategy and in fact, the simple part of the process. What is even more important is to encourage the users to stay on your business website and not leave and come back time and again. What can make this easier is quality content.

According to the study report by Ascend2, about 72% of all the digital marketers reported that they believe relevant and high quality content is the key to make the visitors stay in the website.

No SEO strategy can be useful or no matter how huge the visiting traffic is, if the content is not unique. You must make sure that your website content is something that your visitors or potential customers cannot get elsewhere. It is not just like that, that they say “Content is King”. It is and it will be even in the years to come.

7.     SEO Results Take a lot of Time:

Often business owners think that it takes a lot of time for the SEO strategies to fetch results. That’s not untrue – they indeed do not come quick enough. However, the brighter side is that, once you reach the desired goal, it becomes easier to stay there.

If you ask an SEO services company about how long it takes to get the SEO results, some would say, it can’t be said and some would say about six months. Well, it needs to be mentioned that it depends on many factors to see the results. You will see some changes after about six months, but they would not be any indication of what is about to come after a year.

So, what you need to do is, wait and it is certain that it will be worth it.

The Final Words:

SEO Services can be a little difficult to understand at a glance. But this is why the SEO experts and agencies with expert digital marketers are there to help you. With right SEO decisions, even the small enterprises can compete with the roaring pioneers.

9 Outdated SEO Techniques that Avoids SEO Services in India

The world of search engine optimization is ever evolving. SEO Services in India is very much alert about this matter and always keep them updated. Professionals in this industry need to adjust themselves to the rapid changes very fast to stay ahead in the competition. If you decide to remain in safe waters, initially there may not be any problem. But, in course of time, you will be badly hit by Google. On the other hand, if you thoroughly update yourself with the history of search engine optimization, you will have a clear idea about which outdated SEO techniques are better for Google penalization.

Here are some Old SEO techniques that you should forget to ensure success of your digital marketing campaigns.

1.     Working with paid links: There was a time, when link purchasing from link firms was a common practice in SEO. But, those days are gone forever and at present, Google strictly penalizes sites that remain involved in link purchasing.

Back then off-page strategies for optimization was pretty simple:

·                        One used to purchase back-links in bulk from link firms

·                        Stuff the site with those links

These simple steps helped in improving SERP listing for that particular site. Actually, these are used to be different categories of paid links, like permanent links, automatically generated    links, bookmark links, signature links, link spam (obtained from blogs, forums and comment         sections).

According to the latest off page seo techniques 2017, all the type of paid links             mentioned above are strictly forbidden by Google. Affordable SEO Company in India does not use these sorts of things in their packages.

2.     Link renting: Rented links were as good as brokered paid links that you could use only for a fixed span of time. After the termination of the “rent period”, you could again rent it for another fixed period of time.

3.     Paid permanent links: There were of two categories, “house paid permanent links” and “house rented permanent links”. The initial variety was much better than the later, as it did not cheat clients and aimed to optimize the sites too.

4.     Purchasing automatically generated links: To work with this range of links, there was no need to create engaging content, optimize the on-page SEO factors or to make the site user-friendly. All you had to do was buy the links from third-party websites and that too, at a reasonable price. The more the quantity of links, the higher was the SERP listing for your website. 

5.     Link spamming through bookmark services: The days of using social bookmarks to spam links are over. Remember, such links are no more important for your site’s SERP listing. Moreover, Google is now more efficient to detect spam than before. Thus, in case you plan to take this unethical route, be prepared for Google penalization.

6.     Creating PBNs, micro sites and satellites: Any of the following factors, like thin content, similar anchor text, flagged IPs and penalized domains can make your site face Google penalty. All these are considered as unethical techniques. Top SEO Company in Kolkata avoids using satellites, micro sites and private blog networks to help your site grow in reputation and credibility.

7.     Avoid link spamming in listings and directories: There is nothing unethical in listing your business on Yellow Pages, Angie’s List, Yelp and such other directories. Actually, directories and listings must be used to strengthen your site’s authority in local searches. Link spamming, on the other hand, is one thing that has to be avoided. It is better to register your business website on a dozen high authority directories than spamming on thousands of poor quality, junk directories. It can hamper the site’s ranking like nothing else.

8.     Do not go for automatic link posting on forums and blogs: Google has stopped considering blog and forum-related links for any site’s SERP listing. Actually, blogs and forums are helpful to target audience from particular industries. At the most, you can go for a link or two that lead to your services and products, but never go completely out of the track. As per best seo services providers in India, It may invite Google penalty.

9.     The days of buying Forum Signature links are over: These days, signature links are best used to raise awareness. But still, these can affect your site’s SERP and so, it is better to use these with great caution. As a part of old off page SEO techniques, these signature links were bought and sold at a high price per account. If you try the same practice now, Google will simply penalize your site, instead of boosting its SERP listing.

As compared to the past, SEO Services is now more transparent and complex at the same time. Focus on search engine marketing (SEM) strategies than on pure SEO ones to get desired results.

How do Digital Marketing Agencies work with seo services?

The world is changing so drastically that there is no limit to it. The various changes only exist because of the various technical advancements in the world. Affordable seo services India is now treated as a best part of digital marketing services & recommended as one of the major technical services for online promotional activities.

The world nowadays entirely depends on these services for the best business promotion.

The marketing and recognition of an individual business can touch the skies with the help of these services. As a SEO Company in India, we are taking a leading role in this digital marketing arena for last 7 years.

There are though few ways that our company follows in order to operate smoothly and effectively.

The various ways that digital marketing agencies work:

There are actually various strategies that these agencies follow. Knowing about these strategies can help a person identify the method that it opts for working. Following are the various strategies that the Top SEO Company follows:

·         Identifying: This is the very first strategy that these agencies follow. The very first strategy is to understand that who are their potential or targeted customers? Identifying the customers who can prove to be the best for their businesses matter. They should research about the type of businesses that these customers are into as well.

·         Connecting:  Identifying and researching about the customers are far easy than connecting to them. For them these agencies are strangers so their approach should be that appealing that refusing to connect to them shouldn’t be on the customer’s mind. This needs a lot of work, patience and research again. The agencies try the various social networking sites that are available for providing best seo services in India & abroad.

·         Convincing:  After connecting the main aim is to convince the audience. Now how do they do that? They need to have unlimited blogs about the nature of the work that they do. These blogs should be attention gasping in more than one way. Inviting them to their websites which by the way should be extremely easily accessible and have great design is a must.

·         Creative and profitable contents: To convince the customers as already mentioned the contents should be great. Top seo companies in India ensures that these contents are not just there to be read but they do provide with great information on the solutions to the various problems of the customers. These contents should be actually working for them in the most creative way.

·         Introduction of the services:  After the great help from the contents the digital agencies convince the customers that they are the right selection of the customers from every way. They manage to provide them with a hope that all their digital marketing needs will be fully taken care of by them.

The immediate after steps: After the strategies are made they are made to be executed as planned. For this an entire team of talented, knowledgeable and experienced team is put into work. These teams ensure that each and every strategy is followed and they analyse the executed plans with great care. Constant follow ups are also a part of the way that the digital marketing agencies work. Taking care of all the procedures is really something that these agencies follow.

With all these strategies definitely the digital marketing agencies are providing the best results for the people.

How Google’s Category Filter Improves Organic SEO Searches?

Google continuously tries to provide users with more relevant search results. In its latest attempt, the search engine introduces category filters in some selected search queries.

  

The attempt is definitely meant to bring more relevant search results to users. Introduction of this new element has triggered confusion to certain extent. In order to shed light on the topic and remove confusion, let us first take a look at how searches turn out to be on Google.

It is not easy to shortlist this search result. If you do not add the important keyword, “kids” to the search string, the result only narrows down to product type. 
The swimsuit image that is displayed here is inappropriate to pop up, when you are searching for “kids clothing”. When you click through, there is even more confusion for you to face.

The images and the shopping ads that come up at this stage are just not suitable for children. Search result for “baby clothing” is also filtered in the same way. Actually, organic results, basically, target much revealing swimwear for young attractive women and not for children. As per a best SEO Company in India, to put it in easier words, none of the products displayed in the organic search result is suitable for children.

Google is facing some filtering issues in seo search that are related to the breadcrumb concept. As and when a user narrows down a category, for some reason known only to Google, it filters that result through “children’s television series”, which is completely irreverent. So seo services providers in India are also confused with this issue too.

Moreover, it may also display results related to doggies clothing.

Now, if you click on the raincoat, as displayed in the SERP carousel, instead of showing raincoats for dogs, Google will display raincoats for humans.

Interestingly, Google automatically drops the filters men/women/girls/kids from the search query. However, it does not drop those filters in mobile searches.

So as per SEO Services in India, Google needs to plug this loophole. Meanwhile, the filtering feature makes the search results undeniably irrelevant.   

How to Generate Traffic to Websites with Affordable SEO Services?

Search engine optimization (SEO) is one of the suitable ways to generate leads for your business and in turn, increase sales. However, SEO Services in India is not inexpensive at all. Obviously, you can think of hiring someone who will be responsible for creating forum links or comment spam for your website at a comparatively low price. This is not always an affordable way of doing SEO. In simple words, you should know that search engines like Google, Yahoo and Bing prefer quality over quantity and as such, it is a wise decision to stay away from offers that may sound too good to be true.

If you are planning to seek help of top seo company India for your online business, this might be the reason for financial loss for your business. Thus, there arises an important question, “What should a website owner do for the success of his business?” Although it is always advisable to hire professionals, let’s discuss about 5 affordable SEO tips for your business.

Try to write good quality and lengthy content:

One of the biggest things to consider for increasing traffic to your website is to write articles, blogs and web pages of at least 500 words. In case the content is very short, you are actually putting your business as well as website at big disadvantage. According to a study conducted in 2012, it was found that for 20,000 keywords, the length of top 10 results is 2,000 words on an average. So, how to reach the No.1 spot? The number of words is nearly 20% high for 2416 words approximately.  But users search on Google to get answers for every question and nearly 10% users need to know about an extensive topic on a daily basis. This is the reason we are introducing new search results that will enable users get detailed information on different articles.

Do you want your website to rank higher in the search results? Want to increase the amount of traffic it actually deserves? If yes, as per providers of best seo services in Kolkata it is important to write original, informative and of course, unique content that will answer every search query of the reader. Don’t compromises on quality just for the sake of reaching your word limit instead; write something that will grab attention of readers to your site.

Increase On-Page SEO techniques in 2017

Some external factors might draw attention when it is about SEO. Though external and internal links, social interactions done through Facebook, LinkedIn, Twitter, Pinterest, Google+, StumbleUpon and Reddit and other factors might be essential to improve your site’s rankings, you cannot ignore the importance of on-page SEO for your business.

In other words, on-page SEO is about optimizing web pages individually to get higher ranking in the search engine result pages (SERP) and generate more traffic. Does this sound too complicated for you? Well, if so, then you needn’t worry at all. Check out few simple tips that can help your business & minimize the cost of SEO services and yet rank better.

ü Title tags – Your title tag should explain what your web page is all about. Try to include target keyword and maintain 70 characters at the most to understand properly and get the best result.

ü Description – Webpage description plays no role in improving its ranking but it can create a big difference for click-through rate. As such, you should keep the description optimized and relevant to the content.

ü User-friendly URLs – Try to make short and easily readable URLs. Add primary keyword so the readers get an idea about what is there on the webpage before they might click over.

ü Keyword frequency – Although Google might not be using keyword density, it will check the number of times keywords have been used in the content. Include targeted phrase few times in the body of your blog post.

Internal linking passes SEO juice to other pages in a website:

Internal linking is an important SEO strategy that best seo company in India not overlook. These are links from one page to another in a single domain. With the help of these links, web owners can drive attention of Google and visitors to a specific page which, in turn, brings several benefits for SEO.

If beginners can link to other pages within their website, then this will provide more options to read and stay for the readers. This will lessen the bounce rate of your website for visitors who navigate from a site after seeing a webpage. Also, internal linking is a great way for Google index pages to improve their website ranking for specific keywords.

Make your website design responsive for Google:

More people are now browsing the Internet with their smartphones, tablets and other mobile devices than desktops. Google focuses on user experience and satisfaction and as such, it has now become essential to make websites responsive so that they can be accessed on all kinds of devices. Google is considering responsive sites as an important factor for ranking in its new algorithm.

Like static webpage’s, responsive design involves using adjustable images, cascading style sheets and grids for adjusting with the content and layout of a website, based on the type of device used. With this, both desktop and mobile users will be able to browse quickly and get better reading experience. This is what Google actually wants and thus, making websites responsive has become so very essential.

How to improve site page speed and make your site search engine friendly

 

Google is in love with websites that have faster loading speed. In 2010, site speed had been introduced as a new signal to improve ranking of websites. This is absolutely perfect from the perspective of the searchers. In an announcement by Google, Amit Singhal and Matt Cutts have said, “Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there."

Thus, you need to keep your eyes wide open for several opportunities when conducting full site audit. This will help improve the loading speed of your website. How often do you use images in your blog posts and webpage’s? If you do so, make sure they are compressed properly. In case you use WordPress, try to avoid plug-in and add-ons that you do not use.

How much do SEO services cost?

SEO Services is not expensive but it will not put you into huge debt. These are some effective SEO optimization strategies that will cost you less and that can be implemented easily. Yes, getting improved and better rankings requires a lot of time than making your website responsive. You should also focus on title tags, descriptions and long form content to rank higher in the search engines.

Happy reading!