How SEO Services Trend is Changing in The Year 2020

Google has become enough matured. At this time if you try any unnatural or tricky method to promote your website, there’s a great chance Google will identify you and penalise your website, says an expert of a SEO Company

However, it doesn’t mean that you’ll take a method and will keep repeating it ‘properly’. That may not harm your business or website. But, that won’t help you anyway thou. So, you need to follow the trend set by experts to get the right result. Here’s a brief about that.

Focus Highly on Your On-Page

It’s not just about the meta title and description. Take page loading speed, micro data, mobile-friendliness etc in consideration. Invest lots of time and effort improving the UX of your website and make sure that the website opens very fast and supports most of the desktop and mobile browsers. Don’t ever spam your content with keywords. Keep it as natural as possible. And yes, go for paid SSL certificate as soon as possible.

Spend on Paid Advertisement

Digital marketing is a long term game. But, for branding or quick sale, you should spend at least 25% of your total marketing budget on paid advertisement campaign. It doesn’t mean that you have to start AdWord campaign. You can try other low cost advertisement platforms which will give you quick boost on search engine and provide you lots of genuine traffic. However, you must know that no advertisement campaign would give you long term benefit.

No Low Quality Backlink

Backlink is the ultimate goal of digital marketing, says a specialist of a Best Digital Marketing Company in Kolkata. But, that doesn’t mean you can achieve the benefits by adding any low quality backlink. You have to post high quality content at high PR websites to get good backlink. Don’t go after the number of links; but quality. It may take little time to get such links; but the result is highly effective.

Long and Detailed Content Always Work

Google loves content that people love. And people love content that gives them detailed guidance on their question. Yes, do good research before you write on anything and pack your content with all those information. Provide all the necessary information in it and make it highly interesting. We find a lot of content in the internet which are detailed, but boring. So, include bullet-points, statistics, quote and so on to make it interactive and useful.

Keep Regularity

One of the old and trusted method of good result in SEO is regularity. Don’t break the flow. Do all the activities in a rhythm and keep it up. No matter how much work you are doing, but make sure you are doing it on regular basis without any interruption.

Follow these steps properly and you can gain good result within few months. Don’t leave hope if a trick doesn’t work. Change your strategy and work again.

What Are the Top Reasons You Should Hire SEO Services

Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services provider, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a full fledged search engine optimization.

Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.

Promoting A New Website

As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.

Creating Brand Awareness

Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.

Reputation Management

Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments. So, as per an Professional SEO Company in Kolkata, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.

Seasonal Sales

There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.

There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.

6 Most Useful SEO Tools for Professional SEO Services

When you are working as a SEO Company for you or for your clients, we have a need of 6 indispensable Tools to work with. If you have a budget then you can pay for the best seo tools to work with. But if you do not have that then you have to depend on some good free seo tools to work.

There are free seo tools which you can use as free as much as possible. Other tools are called Freemium tools which have free & as well as premium plans to use them. Here are 6 important seo tools which are used by most professional seo company in Kolkata, India.

First you have to create an account & then you can access to different seo tools freely. Some other options are like Keyword density analyzer, page comparison tool, PPC Keyword wrapper etc.

 It is a free tool for getting ranking just putting your Domain name. You can get 30 days free trial period for using it. It has four plans like Personal Plan, Basic plan, The plus Plan, The Enterprise Plan etc. You can choose one of them as per your requirement.

1.     Google Adwords Keyword Planning Tool:

Keyword planning is a most important factor for seo services. Google Adwords Keyword planning tool is a free seo tool. It is known that more than 70,000 people per month visit Google Analytics as a very good & reliable free seo tool. All most all SEO Company use this free tool for providing reliable seo services.

2.     SEO Book for Keyword Research & On-site Analysis:

Seobook is a website where you can have free seo tools to provide seo services to your clients.

3.     SEO Site Tools for On-Site Analysis:

Most SEO company uses this tool for quick website checking like, viewing Your PageRank, SEO title, Alexa Ranking, Domain & Page Authority etc. You can see Page Ranks of any page from extension tool bar & also can get rest information by clicking magnifying glass. You can also get for your own website on-page optimization tips under suggestions tab. Other tool bars like SEOmoz Toolbar (For Chrome & Firefox) and SEOquake (For Chrome, Firefox, Safari & Opera) are also essential for seo services.

4.     Open Site Explore for Competitor Back Link:

In seo services there is a need to check Backlinks of your competitors to fight with them. So you need to check your Backlinks & others. In this way you can understand what next you to do for your link building task.

SEOmoz’s Open Site Explorer helps you to get status about Domain Backlinks after providing domain name. You can also know about Your Domain & Page Authority. Free users are limited to three reports per day. You can also sign up for 30 days trial.

Moz image:

5.     SMErush paid service & Keyword Rank Analysis:

Free users of SMErush can have a report of 10 keywords after entering a domain name. You can see domains organic ranking, search volume, CPC, URL, % of Traffic generation & also what is the status of a keyword of the last 12 months.

SMErush is not just for competitor keyword research. It can be used to know that how your article directory is working for seo ranking. It also shows through a graph that how many keywords are ranking over the last several years. It also informs you about the hit of Panda attacked your website or not. If attacked then is it now recovered from that or not. Most of the Indian SEO Company uses this tool to provide this service.

In this graph, it is seen that Hubpage had a hit but they recovered their ranking well in a good position. Guest Users can get to use up to 5 domains per day. You can get a free Account to see more domains.

6.     Authority Lab for Monitoring SEO Campaign Results:

These are 6 Free & Preemium SEO Tools as per a experienced digital marketing company in India. Please comment if you have other favorites.

SMART way of SEO Services we must follow

As we see in business it takes time to grow it in proper shape to generate handsome profit. SEO is like that it also takes time to get into a proper shape to get attractive return from them. It is not that we will start SEO for our websites & start getting return with this service. 

Most of the businessmen loss their patient to continue this service after a few months but as per a Professional seo company in kolkata says that we should at least continue SEO Services for 6 months to maintain rank positions in popular SERP’s. 

If you do not have enough time & expertise, then you should go for SMART SEO Strategy.

What is S.M.A.R.T SEO Goal?

S= Specific

M= Measureable

A= Achievable

R= Realistic                  

T= Time bound

Goals: Specific

Sometimes we see that after ranking a keyword in Top position do not get enough return in respect of traffic, leads & sales etc. Specific Keyword ranking is often too large goal for Medium & Small Sized businesses. But an Expert of SEO Services of our company says that breaking it into small goals is more effective to achieve more visitors, leads & also sales.

Goals: Measureable

A goal which is not measured is absolutely value less. When a seo company provides seo services for their clients they always consult all related Data so that they can understand what the improvement against ranking keywords is. So it is again suggested to go for small goals to mark amount of traffic increased, what time traffic is increased, Demographics of customers etc. These measureable goals can help us to improve our business in a better way.

Some Measureable Points:       

1.     Checking ranks of organic keywords

2.     Checking ranks of Local keywords

3.     Trust flow

4.     Citation flow

5.     Link building

6.     No of links

7.     No of organic traffic

8.     Pages that generate more traffic

Goals: Achievable

How to know that SEO goals are achievable or not?

1.     Resources are enough to achieve these goals

2.     Are these goals can impact your business

3.     Resources are ready to deal to increase traffic

Goals: Realistic

Relevant is the term which is related to realistic goals. Relevant keywords are those which are closely related to the products you sell /services you provide. Content should be also relevant to these search terms.

Goals: Time bound

Set up all goals, monitoring etc. are time taking. It may take few years to achieve goals in this service. There is no such time frame in it. We have to take a make timeframe to achieve goals. Actually it is a challenge to stay focused on it. Our SEO Company can increase traffic with an affordable SEO Packages in India very professionally to reach clients goal.

A SMART way of SEO can deliver you a good result with in a time frame if it is done professionally. It cannot give you a magical result in a short time but help you make a winning goal which is achievable in a certain period of time.

In brief:

S = specific increase of traffic up to 20%

M= ranking of keywords are easily measureable

A= Improve ranking is achievable

R= Realistic ranking achievement

T= Achievement within 12 months

Google search algorithm is always changing & to stay updated always monitor if necessity change SEO Strategies periodically. 

What Facts Affect Your Domain Authority in MOZ?

Among the various determining factors for the search engine ranking of a website, domain authority is one. It plays an important role in putting a website on the top ranking pages of a search engine, explains a marketing guru of SEO Company in kolkata. For instance, the higher is the ranking of a web page, the stronger is its domain authority. 

The question is how is the score of domain authority of a website is assessed? Moz has designed an algorithm to obtain a domain authority score on a scale of 1 to 100 for the various websites. If the score is 1, it means worst, but if it is 100 then it is the best. Usually, on an average, when the score is between 50 and 60, it is considered good, but a score above 60 is excellent.

Moz uses the following Factors for determining Domain Authority Score

Moz Rank- This metric is used to evaluate the strength of any website’s external links. Generally, a website has a number of external links and Moz Rank counts the number of those links, but also take into account the number of quality links instead of considering all. As you know, quality is always better than quantity so it is better to have a one good external link than struggling with two poor quality links.

Linking the root domains - What is a linking root domain? It is defined as the total number of unique back links earned by your website. If your site has earned 20 links from two different websites then it means that you had only two linking root domains. This, therefore, suggest that it is always good for a website to earn a few external links from various other websites than earning many links from one particular websites. The process aids to enhance the number of root domains as assessed by MoZ.

Good Content - A website’s ranking is based upon the strength and quality of content. The better is the content the more quality is its domain authority, says an expert of an SEO Services. The stronger is the domain authority the better it is for improving the search engine ranking for a website. Not just any content, but the quality of content is taken into account. Remember that domain authority is closely correlated with search engine rankings.

SEO-friendliness - This refers to user-friendliness and site structure of a website. SEO or search engine optimization of a website makes it easy to navigate through it. A poor quality site structure makes it difficult to navigate it. It also poses as a hindrance to search engines to smoothly crawl or index your website. This, in turn, negatively affects the ranking of your website. From an overall perspective, it badly affects the domain authority.

Social signs - The various social signs help to identify and establish good quality content, says a digital promotion expert of an SEO Services. What is a social sign? When a particular content is repeatedly liked, shared and commented on several times, it is assumed to be of good quality. For example, the number of Facebook likes, LinkedIn shares and Twitter Retweets, etc. Moz considers social signs as a metric for counting the weight of social signs and how it determines the domain authority.

It can, therefore, be concluded that the domain authority is the best way to evaluate your Digital Marketing efforts and compare your website’s strength against that of your rival’s digital marketing agency in Kolkata, India.

Types of SEO Services, you must know it now!

Digital Marketing is the best way of promoting your Business Online now-a-days. So SEO (Search Engine Optimization) is the main part of Digital Marketing. Most of the people even do not know that what is SEO Services & what types of SEO Services are there in the market, if you go for hiring a SEO company. Now I will discuss about SEO & try to discuss some of the types of seo services but I think somebody may not know details about them.

What is Organic SEO?

Full form of SEO is Search Engine Optimization. So Organic SEO Services is a specific process used to rank websites in search engines in a very natural way. This process involves some techniques like keyword research, putting keywords, link building, Content marketing etc. to improve ranking in SERP. These processes are very natural & not used any unethical techniques for higher rankings. Google – the most popular Search Engine prefers this process very much.

What is Inorganic SEO?

This type of SEO is associated with paid services like,

1.       PPC (Pay per Click)

2.       CPC (Cost per Click)

3.       CPA (Cost per Acquisition)

4.       Social Media Ads

5.       Classified Ads

            Advantages of Inorganic SEO:

·         Ad appears in short time & gets more visible

·         It will create more traffic within short time

              Disadvantages of Inorganic SEO:

·         More Expensive in comparison to Organic SEO

·         Chances of unnecessary clicks, which results wastage of money.

Most Vital Tips for Organic SEO:

1.     Keywords Identification - Keyword research is an important step for identifying best keywords for your business. Your business totally depends upon this research. You may success or fail in this stage.

2.     On-page optimization is the next step to attend. So On-page optimization should be very perfect to get best ranks.

3.      Content Strategy – It is vital area for Organic SEO Services. Creating fresh & valuable contents are very essential in this part. Topics will be related to your products or services, so that when anybody searches for these they can reach your website & you will get more traffic. More traffic means more chances of sales in your business.

4.     Link Building: It is also an important point to add value to your website. Do not spend time to get quantity of links rather than quality of links.

5.     Monitor your SEO performance regularly with the help of some SEO Tools. SEO Tools that can be used to watch website performance perfectly.

        Organic SEO Services Tools:

·         Ahrefs: 

It is a most recommended SEO tool that you can use. It helps to know that what are the points required to improve your website. It can help you to know about keyword research, competitor research, SEO audit, viral content research etc.

·         Google Search Console: 

It is free tool offered by Google which helps to monitor your website performance in Google SERP. Use this tool very much to optimize your website for better performance.

·         KWFinder:

This Tool will help you to find a lot Long Tail Keywords which are most useful for SEO Services.

·         Ubersuggest: 

With the help  of this Tool you can find huge keyword ideas.  You will get metrics like Keyword volume, competition, CPC & seasonal trends etc.

·         Moz: SEO Tool

It is a very good SEO Tool. You can have a great inside of the performance of your website.
It also tells you the specific improve needed to the specific pages of your website. You can also compare your competitors to compete with them properly.

·         SEM Rush:

It is most popular SEO marketing tool in SEO community. The most popular feature is that we can compare Domain Vs Domain Analysis to compare these websites.

·         GoogleTrends:

It is awesome SEO Tool that will provide information about the trends about keywords search in online media. We can receive all information about recent trends in any country on queries.

·         Answer the Public:

It helps a lot to write Topics for blogs. Just putting a specific keyword you can get a lot of keyword ideas & topic to write your blogs & Articles. You can also download this & just send it to your freelancer content writer to give them idea about the topic.

Conclusion:

               In this writing I tried to clarify about different types of SEO Services & SEO Tools, which
               are used by most of the SEO Companies in Kolkata, India. 

               If you have any New SEO Tools in your knowledge, please mention it now, in your
               comment positively.

                  Waiting for your valuable Comment!

Top Reasons That Your SEO Don’t Work – Explained by SEO Company

Out of ten small online businesses know about the term SEO almost after a year when they have already lost half the interest. And the situation becomes even worse when they don’t get any result for your SEO activity, even after several months. It causes misconception about the digital market service and becomes viral soon, says an expert at an SEO Company in Kolkata.

So, the question is, can SEO fail?

The shortest answer is ‘yes, SEO can fail like any other traditional marketing’. But, the answer for ‘why’ would be longer. There can be several reasons involved that can lead to failure of the marketing and promotion service. Here are a couple of the major ones that you must know.

Lop-Sided Promotion Returns Less or No Value

As per experts there are several activities that one needs to do to promote a website properly and reach it to the target audience. If you ignore a few among these, just because they are less important, it will lead to delayed result which may elongate up to several months or even years. In some cases, promotion in too specific channels may return you zero response against your activities. So, target every channel that you should.

Too Much can be Too Dangerous

Most of the novice or DIY marketing person becomes impatient when they don’t get any result in the first few weeks. However, as per experts, it’s natural as search engine optimisation is a slow process and takes time to push a keyword to rank. Over-activity won’t help you in such cases; instead, it may get flagged as spamming and Google may penalise your website badly for such unnatural marketing activity. So, be patient and let the process work its way.

Absence of Variety would Make it Monotonous

No, Google doesn’t have any emotion and thus it can’t directly judge if you are publishing monotonous content. But, don’t be too happy thinking that it is blind. It has become over-smart in evaluating your content by following the ‘user activities’. So, when it notices a step fall in user’s interest in your content, it comes to a conclusion that either your content are valueless, monotonous, not interesting or stereotype. And you know what can be the result of it.

Useless Website

The ultimate purpose of digital marketing is to attract visitors to your website and sell them your products or services. But, if your website doesn’t have quality products, attractive yet simple design, or enough information, your visitors will leave your website soon. No, that’s not the only negative thing here. As per an Reputed SEO Company in India, it will increase your bounce rate badly and it will radiate a negative signal to the search engine. Eventually, search engine will stop displaying your website to the audience causing failure of your marketing investment.

Most of the people overlook these factors which are very simple and can be understood if thought logically. So, if your marketing isn’t yielding result, it’s time to revise these points and make necessary changes in your SEO plan accordingly.

5 Plug-ins for SEO Services You Must Have in WordPress Sites

Word Press is one of the most popular CMS systems that can also be used as feature packed shopping platform. And the thing that most of the SEO Services company says is, plug-in plays the most vital role here.

Yes, Word Press has one of the biggest communities where you can find thousands of types of useful, lightweight and free plug-in for several purposes.

But, today we’ll discuss only about 5 plug-in without which your Word Press won’t be complete. Just go through the blog.

Admin Panel Security

As per statistics, every minute hundreds of Word Press website get hacked globally. Yes, it is true that this framework isn’t that much strong to defend hackers. So, with some effort and advanced knowledge, a hacker can break through the shield easily using automated bots. Thankfully, today we have several free Word Press plug-in that you can install and activate to protect your website from most of the automated and some of the manual hacking attempts.

SEO Plug-in

Marketing of a website is one of the prime concerns of a website owner. They spend lots of time and money promoting their website and reach it to the target audience. But, you must know that it starts with a good on-page optimization. Its little technical for any novice website owner and thus mostly they fail to optimize it properly. The good news is, you can now do all these like a pro by installing a free SEO plug-in. It will allow you to fix issues like search engine authentication, Meta data adding, alt tag fixing, title tag fixing, sitemap uploading, indexing data modifying and many more.

Speed Optimization

Even the professional developers often fail to maintain a good speed of your website. Actually they use several redundant data, heavy images and other things which eventually affect the overall performance of your website, says a reputed SEO company. As per experts, it can deter your visitors from opening your websites which can lead to very poor result in future. But, worry not! You can now simply boost the speed of your website by installing some website compresser which will reduce the website size and get control on the data amount over the net.

Email Client

Whether it is collecting queries and related data of your visitors or reaching your products and services to your loyal customers, email can play vital role in your website. So, it’s highly important that you use some simple yet powerful email client for your website. And that’s why you must install and activate one of many free plug-ins. It takes just a minute or two to customise them properly as per your requirement and thus you never should skip this step.

Exit Intent Popup

Even after having lucrative products, good price, high visibility and other positive factors, often customers leave your website without any action. But, you never should lose hope. Utilise this last weapon and you’ll notice remarkable result. Yes, exit intent popup. It’s a system which will show some of your best deals while a visitor will move to mouse to close the window and force them to take action. Haven’t used it till now? Try it.

How to Promote Your Website without Hiring a SEO Company?

More sales – that’s for what people launch website along with their physical business. But, regardless of a huge investment in designing and development of the website and high quality product or service most of the website get hardly get a satisfying traffic, says a Reputed SEO Company in Kolkata.

It takes several months of strategic promotion and marketing to gain a good rank on the SERP and obviously it demands a good amount of investment on search engine optimisation.

That’s the prime reason mostly small and medium organisations with small budget fail to get that Holy Grail. So, here we are describing some simple steps to increase traffic to your website and maximise your return on investment.

Blogging

One of the most effective and free method is posting blogs on the internet. You can add a blog page in your website or can create a separate web2 blog site. Post valuable and long blogs on a regular basis – at least two blogs in a month.

Make sure the blogs have a word count of 300 words at least and are enough engaging. Share information related to your website’s niche and tries to include the answers that your audience may find.

Do keyword research using Google keyword planner tool and include the keywords in your blogs wherever it is suitable.

Answering Question

Visit several forums and popular blogs and find questions posted by audience related to your business domain as a SEO company in India. Answer them honestly. Though it doesn’t increase your traffic directly, you can create a good fan base within a short period of time. Now, attract them to your website strategically.

Business Listing

It’s a simple and free, yet highly effective way to get a good amount of visitors to your website. There are hundreds of websites where you can list your business for free. Give full details of your business and submit.

Most of the reputed platforms approve the listing after their verification process and thus it may take a few days to get your website published.

This process helps Google as well as customers to know about your business and find easily.

Involving Social Media

Believe it or not, social platforms have become more business centric than just a place to chat with friends. So, if you haven’t yet involved it in your marketing and promotion plan, you are just doing it wrong, says an expert at a best SEO Company in Kolkata.

The first thing here you need to keep in mind is, creating catchy and simple post is the prime thing or your posts will be scrolled out every time wasting your time and effort. If you haven’t hired any professional SEO Company, check what type of posts others are making and try similar pattern.

Also, reaching the post to right set of audience is highly important. Say, if most of the friends in your social page are from software industry and you publish posts related to legal matters, probably your posts will get almost zero engagement.

So, join several groups related to your business and share your posts on those groups. Check the performance and if it’s not satisfying, investigate what’s wrong in your posts.

Content Writing Mistakes That No SEO Company Should Ever Do

Content always remains in the main focus when it comes to digital marketing. So most of the company provide SEO Services in India spend a huge amount of time on creating quality content to tame the audience. But, still many fail to get proper boost on their rank. Why? Here are the mistakes they do.

Creating Exaggerated Title

Title of content is the most vital thing that tells the reader what they can learn by reading the content. Even search engines use this part to understand and match the matter based on which it will check the quality of the content. But, often writers use silly tricks and write too tricky title whereas the body of the post doesn’t contain that much information. So, it will upset the reader and they will leave your website with a negative impression in mind. Same happens when it comes to search engine’s quality score. So, eventually, you get a negative mark against your effort. So, don’t misguide your readers; tell what you actually want to tell.

Focusing Too Much on Keyword

As per a best SEO Services Agency, keyword is the prime ingredient in a content to inform search engines, what this post is all about. But, that doesn’t mean you have to pack the post with keyword. You can find hundreds of posts in rank which haven’t used any keyword anywhere in the post. So, how they get rank? Simply because google has become too smart to understand the gist of a long content and judge its quality, content and usefulness of the post. On the other hand, excess use of keyword can flag your post as spam.

Length of Content

While readers know content as a source of information, most of the SEO Services provider in kolkata uses them to get a backlink. More backlink means better chances of getting into higher rank. So, they start posting short content on bulk. Do note that this short content can’t always hold a complete piece of information and thus your readers will start disliking your posts. As a result, soon search engine will reduce the per-post marks which will eventually spoil your effort. So, always try to make valuable post – no matter how long it is. If readers get satisfied, Google also will be happy to give you a better rank.

Supplementary Content

Text content is used to explain a matter properly. But, that may not be enough always. At times, you may need other forms of content like image, audio or video to complement a piece of textual content. It makes the content easy to understand for the readers and thus they would love your posts. Also, avoiding such supplementary content, readers get bored easily with so long textual content. So, it’s highly necessary that you inject few useful and relevant image, audio or video in between your text to make it more engaging and easy to digest, says an SEO Service expert.

There are several other things that could be included with this post. But, if you can follow these tricks only, you will definitely get a better result for all your future posts.