5 Mobile Marketing Trends That Will Rise in 2016

The fast changes in mobile technology and new marketing strategies, marketers have to quickly adapt to these changes in order to adapt to these changes and implement in their marketing tactics. According to a recent poll conducted by marketing website, here are the top 5 marketing trend that will rise in 2016.

1. Marketing automation

Though more than 50% of the companies use an email marketing provider, by next year they are more likely to purchase marketing automation software since they are easy to use, saves time, efforts and resources of digital marketers. They software is going to be more mobile friendly which will help to carry out mobile marketing flawlessly. In future, the software will get more personalized allowing marketers to track their valuable customers buy their purchasing and spending habits.

2. Content marketing

Content marketing will be more effective in 2016, it will be more engaging and interactive to the target audience. 360 degree video will take the interaction with the audience to next level where the audience can choose from which angle they want to view a video since they are shot from all angles with special cameras. Marketers specializing in content marketing will use it to grab attention of their audiences where they can use it to gain in depth information about any products or services.

What kind of benefits is expected from 360 degree videos?

l  It will give a new dimension to online shopping, with live video streaming facility the users will get a real time perspective about the products on display

l  It will provide a richer user experience and help marketers to create better impact on the audience

l  Viewers can have complete control on what they want to see, they can view anything from different angles and re-watch it according to their wish. It will retain viewer’s attention due to its unique features

3. Big Data analysis

Big data is becoming increasingly popular as more and more people are using their devices to interact with different brands. The rise of cloud computing technology has also fueled its growth. Marketers need to organize their huge amount of data and implement the result to stay ahead of the curve. Marketers can measure all the data and statistics like total time spent on a page, referral traffic etc to study customers preferences through Big Data analysis which in turn will help marketers to maximize their ROI.

4. Mobile marketing

Location based services will get more preference.Tiny transmitters using Bluetooth Low Energy technology to detect the nearby devices in various locations.This will help marketers to present their customers with real time alerts of different deals and discounts which in turn will help them gain loyal customer base.

Mobile payments have equally great potential in coming years. Android users have introduced “Android Pay” to directly make a purchase of any app from the store In coming years, users can scan the barcode of a product, add it to their cart and make payment from their mobile. Digital Marketing Services in India are working hard to take mobile marketing to a different level.

5. Wearable devices

With cloud computing and sensors around us, it can be expected that wearable devices or IOT( Internet of things) like smart watches can be used to do a lot of stuffs like unlocking doors, track their health and much more. By next few years, IOT is going to be a part of our daily lives.

With things going completely virtual, marketers need to focus more and more to digitize their marketing strategies for mobiles and other wearable devices. You can hire a good SEO Services in Kolkata to help you with the right keywords to optimize your site for smaller devices.

7 Useful Tips To Make Your App SEO Friendly

Congratulations on building a great mobile app! Now what? Well, you need to do the same thing that you have to do after building a website, optimize it. For the app, you have to optimize it in such a way so that it appears at the top of the relevant app store. In simple language, what SEO is to your website, is ASO or App Store Optimization to your app. Like SEO, ASO has two components: On page factors which include app title, description, keywords and off page factors which includes downloads, reviews, updates, CTR etc. In this article, you will learn how to make your app SEO friendly.

How can I make my app SEO-friendly?

1. Choose your keywords with care:

Keywords are the most vital part of the ASO. Find out suitable keywords with Google Keyword Planner, Appannie etc. which will help you to find keyword suggestions with competition analysis. SEO Services in India or in any part of the world can help you with the subsequent steps that will follow.

Usually an app store allows 100 character for keywords so use it wisely. Avoid using spaces between keywords, instead use commas, write numbers in numeric rather than in words.

2. Include keywords in app title:

A recent study showed that apps that have keywords in title have 10% more chances to rank than those which don’t. Use the keywords in first 25 characters as much as possible because only these much gets visible to users searching apps on an app store. Don’t spam keywords, avoid special characters and plagiarism and do not use category name in title.

3. Understand the differences between the different app stores:

Keep in mind for which app store you are optimizing your app, whether it is Google Play Store or Apple Store etc. Have a look at the basic differences between the two:

Google Play Store:

Ø  App title space is 25 characters only

Ø  Include keywords within app description

Ø  Name of the app can be used 3-4 times in the description without disturbing the cadence of the content

Ø  Do not forget to integrate Google+ and when you link your app in Google Play listing, don’t forget to add the keywords within the link.

Apple Store

Ø  Create a keyword rich app title

Ø  With every app update, review the keywords and modify them if needed

Ø  See that there are at least 5 positive reviews for ASO in Apple Store

Ø  When using in-app purchase in ASO process, name the IAP relevant to the app and the category.

Similarly, if you are optimizing the app for other app store, understand the basics of optimizing and then optimize accordingly.

4. Update regularly:

Update your app frequently to stay at the top of the app. Offer user friendly updates with better features. Review your app title, description and icon every time you plan to update an app.

5. Ask users to give more reviews:

Encourage users to review the app. More positive reviews will help to leverage your app success. Negative reviews will affect your app ranking. Most app show pop ups from time to time to ask users to rate and review during in-app sessions.

6. Choose right visuals and screen-shots to encourage users to download the app:

Choose proper visuals and graphics to show the best features of your apps so that more and more people download it.

7. Reach out to bloggers:

 Approach bloggers to spread the word. Bloggers have good reader base and can influence them to use the app. When you launch an app, reach the bloggers of your niche and ask them to try your app and review it. If they are satisfied, they will also prompt their readers to download it.

Now that you have optimized your app to make it SEO-friendly, you can approach any Digital Marketing Services in Kolkata, Delhi, Mumbai or Bangalore for better promotion and marketing.

5 Ways Use Facebook Apps To Boost Your Business

Facebook apps are a great way to boost your business without needing you to learn about codes and HTML. Although you can install up to 11 apps on your Facebook page, the display is only of four. The rest you can see by clicking on the down arrow at the side of the images. You can engage viewers, run contest or do all sorts of funny and entertaining things with Facebook apps. It is an indirect sort of promotion that is going to help you build awareness regarding your brand and increase your conversion rates in the process.

The following ways will tell you how to make the most of your Facebook apps to generate leads and enhance conversion rates:

·     Engaging viewers from other social media networks- yes, this is something you can do with facebook apps. You can transfer viewers from other social media channels to your Facebook page to increase user engagement. This cross promotion of content from other social media profiles to Facebook is an efficient way to enhance brand awareness. You can promote content from your LinkedIn, Instagram and Twitter profiles to facebook with the help of some simple apps thus bringing in more viewers and generating potential leads.

·      Include E-mail features with the help of apps- Some of the most effective apps like Constant Contact and MailChimp are used to contact people who like your page or shares your content over e-mail. You need to provide them with an e-mail sign up tab and then you can contact them with the help of their e-mail addresses. You can also use Tab site for the same purpose but it is a third part application that offers this particular feature within their free package.

·      Use Apps to post updates from your blog- Do you know that if you have a blog, you can post updates from your blog to Facebook with the help of applications? Yes, this is one of the biggest advantages of facebook apps that helps your followers to know whenever you update your blog and shares a segment of your post on your facebook page. In this way user engagement increases without you spending much time over it.

·   Run promotional campaigns like contests and sweepstakes- Apps like ShortStack, Offerpop, and Strutta helps you to run contests and sweepstakes to promote your brand in Facebook. They provide tools and apps for different types of contests including photo and video contests to engage more users across the biggest social media platform, Facebook. You can take help from an experienced team providing affordable SEO Services in India to run a contest on your facebook page. The digital marketers in India are catching up with every update of Facebook and Google to provide you with 100% accurate strategies.

·      Customer support with the help of apps- Yes, you read that true. Now, you can provide customer support with the help of Facebook apps. If you are planning to sell your products with the help of your Facebook pages, applications like Heyo can make that possible by providing rich templates with commercial tabs and links of your products to boost sales. Some of the Facebook applications also help to provide customer support by providing them with a robust platform to release their discontentment regarding any products or service so that you can understand your flaws and communicate with your clients/customers to set things right. Communication is a significant thing in social media marketing and ignorance can have serious consequences later on.

All sounds gibberish to you? You seem to forget all about it? Well, then you need to contact an experienced Provider of Digital Marketing Services in Kolkata, India or elsewhere to understand the benefits of using Facebook apps to boost your sales. 

10 Tricks for Leveraging Mobile Marketing Efficiently

As per recent verdict of Google, presence on mobile is mandatory to remain in competition. Many Indian big e-commerce giants including Myntra, Flipkart, Snap Deal and many others launched their valuable apps for shopping against availing huge offers. The reason is an enhancing number of Smartphone users.

Successful Tricks for Leveraging Mobile Marketing Efficiently

Mobile marketing enables easy contacting of customers sitting at any corner of the world. Simply having mobile Apps is no more considered to be enough. In order to design mobile marketing strategy, some interesting mobile marketing tricks include:

·         SMS – SMS is considered to be among the shortest and sweetest ways of marketing. Offers, discounts and new launches can be easily conveyed through this process. But lengthy, boring and complex messages must be avoided. CTA’s in relevant and informative SMS can be inserted for further move.

·         Staying Current with trends and technology – It is good to identify some of the latest trends in social media like Instagram and Pinterest. It is good to ensure reaching the audience through these social media along with other popular channels. Updating of communication channels on time must be done.

·         No usage of separate domain for mobile website – Usage of separate domain for mobile website creates a bad impression about the brand as content may vary. As it will confuse the customer, it is good to avoid this practice and use only one domain.

·         Compatibility test – As different users take into use variable mobile devices, it is good to have a check of website on different devices, operating systems, screen resolutions and many ore. Approaching companies having storage of mobile devices for testing will also be a good choice.

·         Test navigation – Digital Marketing Services in Kolkata demand easy reaching to the customers. Hence it must be ensured that users are successful in searching the company name on Google map and easily contact the company. Links must direct to correct web pages. Minimizing screen scrolling will prevent easy distraction of the reader.

·         Utilizing pay-per-call option – Pay-per-call is considered to be among the biggest opportunities for advertisers having call centers. This will lead high benefit to mobile search as it will be on top priority. 

·         Maintaining elegance in email – Email is considered to be another most effective and cost efficient ways of communicating with audience. As most of the people access their email account on mobile, offering an elegant mobile experience from day one will be a great option. The initial welcome email must be optimized in a perfect manner.

·         Focusing mainly on Email design – While on the way to target mobile audience through email, it is essential to be more careful about email design, content as well as text. It is good to maintain one column layout design plus catchy subject line as it creates better experience for readers.

·         Using of social media – Company of  SEO Services in Kolkata clearly states that it is a good practice to send reminders to customers to follow the brand on social media like Facebook, Twitter, Google+, Instagram and many more. Tweeting about latest offers and promos including coupons will make the customers feel good.

·         Push strategy – Sometimes pushing the product enables better start for marketing of brand. People can be easily encouraged through notifications.

Good Luck! 

5 Major Reasons Why Twitter Moments Will Work

Twitter, the social media application, has recently incepted a plug in called Moments. Moments can curate and pick up best stories from their own tab and from publishers. So, here are the 5 main reasons why Twitter maybe looking to make an editorial streaming for it.

1.      all reluctant users can hop to Moments

Applications like twitter and Snap chat are always in the market to put in extra content from various publishers to lure in new users. Yes, a new website means adding new friends all the time to get some meaningful content.

Though Twitter holds a hashtag that displays the latest tweets but the initiative can give twitter the help to gather more users to its application. This at least according to an expert of SEO Services in Kolkata.

2.      It can keep the people indulged the application

External content helped Facebook a lot. Their users can easily share and see various external contents right inside the app. Video is such an example, and all of these things mean extra dollars.

Twitter is doing the same thing, i.e. allowing publishers to make their own content over the app. This helps twitter to be a place where— news can break and can also get noticed by everyone. The recent bite about the PM of UK and an animal is an example.

This does not suggest that the network would’ve made a Moment for the story, but many publishers (like Buzz Feed) got millions of re-tweets and views thanks to curating the story from twitter.

This is especially true for stories that have less relevance in the mainstream media but are still popular and intriguing to many net users. Twitter can make the most from its app if it can keep these types of trend going and circling over its own app.

3.      Moments can make extra adverts and money

It is believed that the move is not made from an economical or commercial point of view. But, this type of expression is quite normal with various network companies. Holding a stream can easily generate extra advert money thanks to additional space. For instance the work Snap chat is doing. Adverts can have larger time space, more depth and context.

At the larger picture, twitter’s rolling out with the BUY-Button for sellers can easily make profits from the Moments, as sales adverts can be flawless and extra relevant. A Digital Marketing Agency in Kolkata recently confirmed this assessment. 

4.      Will twitter give users a chance to make Moments?

Brands and the users are becoming from creative as more tools and applications are being developed by them.

Twitter is quite an easy application to use; however in order to keep up pace with the world and the rivals, it may have to allow users to make and use Moments.

This would allow increase in the usage of the service as people will commemorate moments and events just like they do it on Facebook.

5.      Snap chat will be under threat from Moments

There are 100 m daily active users of Snap chat, just shy of Twitter’s one-third monthly users. There is thing called Discover Tab on Snap chat that allows users to make stories and then share them with adverts. Twitter will now like to take the share of this pie. 

Facebook Ads: Your Product’s Window to Stardom

Whether you are offering innovative products or new services, chances are that you find yourself flooded with a deluge of marketing options. In addition to the old age newspaper ads, cold-calling prospects, mailing flyers, etc., a new buzzword has come into play, digital marketing. It includes all virtual forms of marketing, done over the Internet, and on television. Some, including, SEO Services in India, have soared in use due to their satisfactory returns. Other methods of virtual marketing like blogging, email blasting, websites, YouTube, etc., are also gaining traction.

But more often than not, we have a tight budget and cannot do it all. Instead, we have to be smart in selecting the right platform for our product.

However, there is one platform out there that is almost a guaranteed win. Social media is an offspring of the digital revolution. Every day, billions of people around the world access social media, just like you and me. Here, we will specifically talk about Facebook, the king of this hill and why it is such a great place for you to market your product.

·         Facebook provides you with a huge and ready audience

Facebook is reportedly the most popular social network worldwide, with 1.49 active users (users that logged in to Facebook in the last 30 days). With 22 billion ad clicks each year, you have a marketing giant, that dwarfs all that came before. With Facebook, you can be sure that you have customers, and that someone somewhere is clicking on your advert.

·         Facebook ads are budget friendly

Most of you have tight budgets allocated to every aspect of your business, under which you need to find a platform that is affordable and does the job. Well, Facebook is such a platform – it’s cheap, and it does the job, and does it well. Facebook ads cost are based on your bid; you can bid as low as a dollar, or go as high as you can. You bid the amount you are willing to pay to have customers see your adverts.

·         Facebook helps you target the people you really want to reach

You can tailor your adverts to reach the people whom you think are really gonna care about your product. You can also choose what you want you ad to do – getting people to your website, or simply promoting a service.

·         Re-marketing to custom audiences

The Custom Audience pixel from Facebook captures all your website traffic, and re-engages your site visitors, continuing their experience of your business, to make your advertising even more impactful.

·         Lookalike audiences

Facebook enables you to market to people who share traits similar to your customers. This way you can get closer to potential customers better than ever, narrowing it down with location, interests or age.

If you want to get started right away, but are nervous or don’t know where to begin, take services of a digital marketing agency in kolkata, they will make it easier than ever before.

What is the role of content in a PPC campaign?

As the tile implies, content has a role to play in PPC campaigns, right? As far as we all know PPC campaigns are means to acquire visitors by paying certain amount of money to the search engines. So, what role can content play in that? The answer is- a lot. While the PPC ads are going to send visitors to your website, it is content of the landing pages that will help them to stick longer and ultimately convert. Let’s dig into more details with a digital marketing agency in Kolkata and understand the complete process of how you can use content to convert casual visitors.

·         Relevancy- Once your visitors land on your page through the PPC ads, they will try to seek information they need. If you can provide that in your content then they will stay or else they will not spend another moment on your website. So, make sure that your content is relevant to the information they seek. Keywords and key phrases should seem natural and not stuffed into the content for gaining ranks in search engines. If none of the above complies with your content on the landing page, your website is going to suffer an increased bounced rate. Hence, relevancy is absolutely necessary.

·         Enhance selling factors- Unlike that in retail stores, you cannot employ a sales person to convince the prospective clients/customers. Your content is the only option you have. So make sure it gives out your business USPs and highlight the factors that make you better from your competitors. In short, give your clients or customers a detailed review of how your business is going to benefit them and what are your advantages over others. Your content should be able to interact and act like the sales person here so make it compelling enough to convert visitors.

·         Call-to-Action buttons- If conversion is your sole aim then make sure you have the necessary tools ready in all the pages of your website. So that when users land on your pages, they do not have to look for the next step. Keep it ready in front of them so as to save their time and lower your anxiety levels. Therefore the Call-to-Action buttons should be placed somewhere on the top of all your pages so that users do not have to look all around for them, get irritated and bounce away.

·         Structure of the content- Too much text in long paragraphs is not likely to please your visitors. If they have come to buy something or get a service, chances are, they will not give any extra effort to read the long paragraphs. So make your content precise and to the point. Divide it into segments rich with information relevant to your clients need. And do not forget to use white spaces and contrasting elements to highlight important areas.

·         Video content- Putting videos and graphics into your content can enhance the experience of your visitors. However, make them relevant to the topic of interest and check them thoroughly before uploading. Also, do not use up the available space of your content with videos that take a huge time to load or do not play at all. And, be careful about the auto play option. Let the users make their own choice.

·         Plagiarism issues- Make sure the content of all your landing pages are unique and freshly written. Try use the Copyscape premium to check for plagiarism issues. If you have taken content from other pages of your website, it is wise to exclude PPC from that page using the “no index” variable.

Thus, you can see how the simple content of your landing pages can influence the decision of your visitors to convert. Hence, it is wise to keep the aforementioned things in mind before you get ready to launch a PPC campaign. If you are still confused regarding what to do and how to incorporate all this knowledge in your content, contact experienced and reliable SEO Services in India to help you in your online marketing campaign.